BRIDGING
THE CULTURAL GAP

by Philip Briggs
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Introduction

"In July 1994, I found myself flying to Addis Ababa to research this guide. In the months that followed, I discovered Ethiopia to be every bit as fantastic as I had hoped: culturally, historically and scenically, it is the most extraordinary country I have ever visited."


And since returning home, infatuated to the point of obsession, I have discovered that it is impossible to talk about Ethiopia without first saying what it is not. Ethiopia has become practically synonymous with famine and desert, to the extent that the sales manager of Ethiopian Airline's Johanesburg office regularly receives tactful enquires about what, if any, food is served on their flights. That, in a continent plagued by drought and erratic rainfall, one particular famine has left the world with the misconception that Ethiopia is nothing by a desert says much about the working of the mass media. It says rather less about Ethiopia.

In a section that dwells extensively on matters of culture, it seems relevant to state that I grew up in South Africa and have spent three years, on and off, travelling independently in various parts of Africa. I am not so arrogant that I claim to understand African cultures or to be able to speak for all Africans.

On the contrary, a major motivation behind writing a section of this sort is that moving regularly between African and Western cultures has made me acutely conscious of how difficult it is for anybody of a Western upbringing (and that includes myself) to form unprejudiced opinions on matters African. Nevertheless, my mental and practical involvement with Africa over the years has allowed me to think through most travel-related issues as they relate to Africa from a less culture-bound perspective than could a one-off visitor - no less so because I grew up in a culture notable for its overtly racist and Afrophobic propaganda. If apartheid bequeathed me one thing, it is a vicious distrust of dogma and any other received wisdom.


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*** Philip Briggs a is seasoned traveller and a very entertaining and thought provoking writer. His books include the only practical guide available to Ethiopia, "Guide to Ethiopia".


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